16th November 2011 Natural disasters and rising expenses mean Aussies will do it tough this Christmas as Wishing Tree Appeal launches Today marks the launch of the 24th Kmart Wishing Tree Appeal which, with the support of The Salvation Army, aims to bring some Christmas cheer to those who need it most.
December 2010 A record 464,812 gifts donated for people in need this Christmas Christmas will be a bit brighter this year for hundreds of thousands of Australians in need thanks to those who gave so generously to the 2011 Kmart Wishing Tree Appeal.
December 2010 Australia's largest gift appeal achieves 5 million gift milestone for people in need Twenty-three years ago Eve Mitchell and one of her colleagues from Kmart Noarlunga had an idea. After noticing a Christmas tree set up by the Mayor to collect gifts for local people in need, they asked their store manager if they could also collect gifts for charity. The Kmart manager agreed and the rest, as they say is history!
December 2010 Kmart Christmas Giving Index Many Australian children are the beneficiaries of the strong Australian economy while charities appear to be being left behind according to the second annual Kmart Christmas Giving Index.